A Digital Marketing Specialist and Media Buyer with strong experience in managing paid advertising across multiple platforms. Skilled in data analysis and strategic decision-making to ensure optimal performance. I efficiently manage budgets and develop innovative advertising strategies that support brand growth and enhance visibility across various markets.
Long bio
"I am a Digital Marketing Specialist and Media Buyer with extensive experience in planning and managing advertising campaigns across Meta, TikTok, Snapchat, Google, LinkedIn, and other platforms. Throughout my years in the industry, I have gained deep expertise in handling diverse markets across the Arab region and internationally, achieving measurable performance results driven by data and real success indicators. My focus lies in developing data-driven campaigns, starting from market research and audience targeting, to campaign setup and budget allocation, followed by thorough performance analysis and continuous optimization. I am proficient in conducting A/B testing, tracking conversions, and evaluating full-funnel performance to achieve the highest possible return on ad spend (ROAS)."
Years of experience
4
+
Skills
A/B Testing, Conversion Tracking, Social Media Management, Market Research, Competitor Analysis, Media Buying (Meta, TikTok, Snapchat, Twitter, LinkedIn), Performance Optimization, PPC Campaigns, Content Strategy & Ad Copywriting, Budget Allocation, Creative Direction & Team Collaboration
