Website design plays a key role in attracting visitors and keeping them engaged with content. Unfortunately, many website owners make design mistakes that alienate visitors and degrade user experience, negatively impacting the site’s ranking and overall performance. In this article, we’ll discuss the most common website design mistakes and how to avoid them to improve user experience and attract more visitors.
- Complex or cluttered design
One of the biggest mistakes that turn visitors away is a complex design that is full of visual elements and text. A cluttered design distracts visitors and makes them unable to find the information they need quickly.
How to improve: Adopt a simple and organized design, and focus on using empty spaces that allow visitors to navigate easily. Make essential elements clear and add concise, direct content that is easy to access.
- Slow loading speed
The speed of loading a site greatly affects the user experience; visitors tend to leave the site if it takes more than a few seconds to load. Search engines like Google also take site speed into account when evaluating and ranking pages.
How to improve:
Optimize image sizes and reduce excess code and file compression. Use site speed analysis tools like Google PageSpeed Insights to improve loading speed and improve overall site performance.
- Incompatibility of the site with mobile devices
With the increasing use of smartphones and tablets to browse the Internet, it has become necessary for the site to be compatible with different devices. A non-responsive site leads to a poor experience on mobile devices, which leads to the loss of a large number of visitors.
How to improve:
Make sure to use a responsive design that adapts to all screen sizes, or create a version specifically for smartphones. Make sure that texts, images, and buttons appear clear and easy to use on different devices.
- Unclear or difficult navigation
A complex or unclear navigation interface makes it difficult for visitors to find what they are looking for, leading to frustration. This may prompt them to leave the site in search of a better experience on other sites.
How to improve:
Keep the navigation interface simple and clear, and add buttons and icons that make it easy to access important pages. It is preferable to have a fixed main menu (Fixed Navbar) that makes it easy to navigate through pages even when scrolling down the page.
- Not improving readability
Using inappropriate or small fonts, overlapping colors, or long, undivided texts negatively affects the user experience and makes it difficult to read the content comfortably.
How to improve:
Use clear fonts of appropriate size and colors that match the design of the site without affecting readability. Divide texts into short paragraphs, and add subheadings and visual elements (such as images and bullet points) to make it easier for the visitor to read and understand the content.
By avoiding these common mistakes in website design, you can improve the user experience and make your site more attractive and professional. Remember, your primary goal is to provide a convenient and user-friendly experience for your site visitors, which will increase their engagement and encourage them to return to your site again.
